Karen McCallum

/Karen McCallum
Karen McCallum 2017-12-03T21:00:02+00:00

Project Description

Brand identity for Karen McCallum

Karen McCallum is a Makeup Artist located in Scotland.

We were commissioned to create Karen McCallum’s makeup artistry brand identity and roll it out across gift certificates, loyalty cards and promotional material.

Taking inspiration from cosmetic powdered pigments, we set about designing a logo and developing a visual brand identity using photography from Karen McCallum’s makeup artistry portfolio.

Project Details

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